After Sales Area Manager (Automotive) – Ireland
Salary: €55,000–€60,000 + bonus up to 15%

Contract: Permanent, full-time
Location: Field & office (c. 50/50). Nationwide dealer network (~40+ sites).

Make a national impact across a leading automotive dealer network.

We’re hiring an After Sales Area Manager to partner with Dealer Principals and After Sales teams, driving parts & accessory performance, service quality, and customer retention. This is a blend of field coaching, performance reviews, and in-dealer consultancy—ideal for a Parts Manager, Service Manager or After Sales Manager ready for multi-site responsibility.

What you’ll do

• Own area performance: set targets with dealers, run reviews, analyse KPIs, and agree action plans.

• Coach after sales teams on process, capacity planning, and best practice to lift throughput and CSI.

• Grow accessory sales with campaigns, staff training, and in-store execution.

• Partner with Marketing and Commercial to deploy incentives and tactical programmes across your area.

• Improve customer experience and retention through standards, programmes, and consistent follow-up.

• Provide in-dealer consultancy support and on-the-job coaching across all after sales programmes.

• Attend weekly internal meetings/calls; collaborate cross-functionally to meet company objectives.

What you’ll bring

• 2–3+ years in a Parts Manager, Service Manager, or After Sales management role (automotive).

• Strong grasp of after sales KPIs, capacity planning, warranty/compliance, and customer retention.

• Analytical mindset with confident presentation skills—able to turn data into clear actions.

• Proven coaching/people leadership; hands-on in dealer environments.

• Advanced MS Office (Excel/PowerPoint).

• Flexible, proactive, and comfortable splitting time between road and office.

• Full, clean driving licence; ability to travel nationwide and be based within radius of the office.

What’s on offer

• Company car provided

• Bonus up to 15% of salary

• Defined Contribution Pension

• EAP, onsite gym & classes, onsite canteen

• PCP staff purchase scheme

• 26 days annual leave (+ option to purchase additional days)

• Comprehensive learning & development and support for further education

Why this role?

You’ll influence performance across a national dealer network, shaping after sales strategy on the ground while enjoying strong benefits, career progression, and genuine scope to make a measurable difference.